Viet Tuong Pham - Product Designer

Empathy
Curiosity
Creativity

1. sERVICEs

Designing user-friendly, visually attractive websites and mobile apps that fulfill user needs.

Web design

Crafting responsive, visually engaging websites that combine strong storytelling, seamless usability, and modern aesthetics.

Research

Conducting user and market research to uncover insights, validate ideas, and guide thoughtful, data-informed design decisions.

Brand Identity

Building memorable brand systems through strategic visual identities that communicate personality, values, and consistency.

Illustration

Custom illustrations that bring personality, charm, and uniqueness to brands, websites, products.

2. faq

This portfolio is more than a showcase of my work. It is a reflection of how I think, design, and solve problems. To provide deeper insight into my process and experience, I have curated a selection of questions frequently asked by recruiters and hiring teams throughout the interview process. Explore the FAQ to learn more about me and my approach to design

View FELIX'S FAQ

3. Projects

Two smartphones; the left one shows a red Tim Hortons coffee cup with a brown lid on screen, the right one displays recycling instructions for separating the cup lid, cup body, and sleeve into blue and paper bins.

Team Project

Sift

Sift is an educational waste management mobile application that provides the tools users need to make informed recycling decisions by locating convenient recycling centers, filtering search results, and allowing for further learning through the scanning of objects.

Team Project

Vita

Vita is a data-driven, adaptive web platform that aims to inform users about vitamins and minerals that are naturally derived. Users of Vita can access a built-in nutrition calculator in order to receive personalized food suggestions tailored to their dietary requirements.

Fantasy-themed versus graphic with armored warriors and magical creatures facing off, divided by bold 'VS' text.

Case study

Game UX analysis

The case study is based on my knowledge about UI/UX design and my personal perspective as a website and mobile app designer who enjoys video games. This study compares the hero selection screens of two MOBA games in order to determine which offers a better user experience.

Top view of a black gaming controller showing directional buttons, thumbsticks, and shoulder buttons L1 and L2 with a futuristic digital design background.

UI practice

Game UI showcase

This is a personal exercise to strengthen my UI skills using a generic wireframe as a foundation

Case Study - UI Redesign

Oxford Dictionary

For this redesign challenge, I will refresh or redesign the user interface of a mobile application. My solutions were mostly focused on the UI aspect including typography, iconography, colors, touchpoints, button sizes, gestures, and overall user clarity.

Case Study - UI Redesign

Costco

Case Study - UX Redesign

myFitnesspal

For this project, my task is to analyze an existing mobile application (It may be an iOS, Android, or web app that is naive) in order to redesign its user experience. Afterward, I will outline what needs to be changed, why, and add explanation to support my ideas.