hello !

My name is Viet Tuong Pham, though most people know me a Felix!

I am a UX/UI designer focused on creating thoughtful digital products that solve real problems.
My work combines product thinking, interaction design, and visual craft to create clear and intuitive experiences.
I care about clarity, usability, and the small details that shape how people experience technology.

"I design digital products where brand, interaction, and visual design work as one, shaping experiences that feel clear, intentional, and meaningful."

career path

2022-2025
Sprung Studios
UX/UI Designer
2022
Sprung Studios
Junior UX/UI Designer
2021-2022
Langara College
TA/Marker
2017-2021
Scandinavian House Ltd
Industrial Designer
2017
Dai Dong Tien
Graphic Designer
Download ResumeView linkedin profile

Design Principles

Details matter
Small details shape the entire experience.
Design solves problems
Beautiful design is not enough. It must work.
Think in systems
Good products grow from clear and scalable systems.
Clarity first
Good design should feel obvious and effortless.

Services

Product

Research
User Flows
Wireframes
Prototyping
Interaction Design
Visual Design
Design Systems
Web & Mobile Interfaces
Usability Testing

Visual & Brand

Brand Identity
Logo Design
Typography
Colour Systems
Iconography
Marketing Visuals
Illustration

Collaboration & Strategy

Design Strategy
Concept Development
Cross-functional Collaboration
Design Critique
Design Documentation
Client Presentation
Workshop Facilitation
Design Mentorship

"I have a habit of noticing the small frictions in everyday life. Those small annoyances often become the starting point for better design."

view case study

design process

Focusing on figuring out the right problem to solve is the core of my UX process. I lead with a user-centric mindset, using iterative sprints to design and deliver systems that meet both user needs and business goals. With a knack for innovating within constraints like latency, token budgets or infrastructure, I adapt UX flows to the realities of AI systems while maintaining usability, trust and measurable impact

Every project starts with understanding the problem.From there, I explore ideas through research, sketching, and prototyping, gradually shaping solutions that balance usability, visual clarity, and real business needs.

“That all sounds good, but what sets you apart from others ?”

Before transitioning into UX/UI, I trained as an industrial designer. That background shaped how I think about form, interaction, and how people naturally engage with products. It gave me a strong foundation in human-centered design.Later, working in the game industry sharpened my eye for interface design, visual clarity, and responsive user feedback.
Together, these experiences shape how I approach product design today: creating experiences that are intuitive, visually precise, and grounded in real user behaviuor.

Designing products with the thinking of an industrial designer and the visual craft of a game UI designer.

Visit FAQ to know more about me

toolbox

Let's create Something
amazing together!!!

If you are interested in my work, do not hesitate to contact me. I will contact you shortly.

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